For the past 10 years, I’ve operated at the intersection of business, design, and the wellness industry. My journey didn't start in a traditional creative agency; it actually began in finance, consulting for entrepreneurs across the U.S., Central America, and Asia. To help fund my travels, I started designing websites for those same clients, a hustle that unexpectedly sparked a deep love for combining business strategy with design.

But my focus shifted entirely after my father passed away from cancer. Immersing myself in the health and wellness world to understand everything I could, I realized my true purpose wasn't just building businesses, but building things that matter. That blend of strategic grit and personal mission is what led me to launch my own health and wellness venture, Zaya.

For six years at Zaya, I navigated the exact hurdles my clients face today: trying to capture attention and keep a community engaged on a $0 marketing budget. Having to learn how to build a company from the ground up, I put all my energy into creating an authentic brand experience. It worked. Within six months, we scaled a dedicated digital community of 5,500 core members within 6 months, ultimately drew over 7,500 attendees to our events, launched a holistic therapy app, and wrapped it all up with a profitable, sold-out festival.

Today, I help health & wellness founders and teams grow genuine communities and navigate fast-moving industry hype. By leaning into authentic brand experiences, strategic partnerships, and organic marketing, we scale your impact, all while keeping your customer acquisition budgets low. Want to work with me? Let's connect!